Beards and Bangs Brings New Hairstyle Options to White Sulfur Springs

WHITE SULFUR SPRINGS (WVDN) – Beards and Bangs is White Sulfur Springs’ newest venture, opening after a ribbon cutting on Tuesday, March 1.

Owner TraeLynn Denning was visibly excited as a crowd poured into the business, looking at the new furniture.

“It was amazing,” Denning said. “All my clients and the people who came, helped and wanted to be part of it are [amazing]. The outpouring of love and support from everyone is incredible.

The company offers a variety of hair-related services, such as men’s and women’s haircuts, hair coloring, beard trimming, manicures, pedicures, facials, tanning and waxing.

At noon, during their grand opening, an official groundbreaking ceremony was held. Ashley Vickers, executive director of the Greater Greenbrier Chamber of Commerce, gathered the crowd outside the main entrance.

“Welcome everyone to Beards and Bangs! says Vickers. “This is one of the newest businesses to open in White Sulfur. We want to welcome [them] to the business community and [thank them] for continuing the momentum that White Sulfur has been building these days.

White Sulfur Springs Mayor Bruce Bowling said, “This is the piece of the puzzle we were looking for. Just keep filling [the storefronts] stand up, you’re doing well. We are happy to have you.

“We are so happy to be part of this community,” Denning said, just before cutting the ribbon. “We love everyone here and all the support. This wouldn’t happen without you guys.

TraeLynn Denning (center) cuts the Beards and Bangs ribbon with her staff, friends, family, city officials and more on Tuesday, March 1.

After the ceremony, Denning said The West Virginia Daily News she cuts hair “technically since I was 13”, but “got my license seven years ago”.

“I’ve worked in other salons before,” Denning explained. “They were corporate chains, and it wasn’t something that was my cup of tea. I did, but I like being a little more one-on-one with my clients, knowing exactly what they want, not just going in and out to make money.

The company was built “with a lot of hard work and a lot of people behind me. I have a great team here. We started off as a dream, and it all really fell into place much faster than I thought. I thought COVID was going to try to crush our dreams, but I was like ‘no, it’s not happening’.

Denning would be right with the grand opening. She also noted that the community is “always welcome. Not only do we take care of the hair, but we are also there for it. We are friends, and [we consider] many of our clients are part of our family. They are not just a salary or money for us. We really like to love our people and show them that we can help them feel beautiful. [If they have been in] in the hospital for a week and they want to come and have their hair washed to feel beautiful again, that’s what we’re here for. We’re here to help people, not just cut my hair.

A crowd pours into Beards and Bangs.
Lyra Bordelon