A photo of Kim Kardashian sporting long braids at an event has been used to promote “African hairstyle” at a hair salon in Brussels, Belgium.
The image was likely used without the permission of the reality star, 41, who was previously accused of cultural appropriation several times.
The incident comes just after the tycoon was accused of ‘black fishing’ in her recent Vogue cover. The term is defined as “when a white person has voluntarily made themselves appear black on the Internet”, according to Urban dictionary.
the Diet Prada Instagram account posted the photo from the hair salon announcement and highlighted in their Instagram Stories how Kardashian modeled traditional hairstyles in her Vogue shoot. In the salon ad, Kardashian wore Fulani braids, a style attributed to an ethnic group that originated in West Africa, where the hairstyle is a popular look among women.
In a separate article, the account shared a snapshot of Kardashian of her magazine interviewwith the caption: “Kim and Vogue said ‘Black History Month.'” The photo showed the businesswoman modeling several African-inspired hairstyles and clothes.
In the comments section of Diet Prada’s post, fans couldn’t help but applaud the “Keeping Up With the Kardashians” personality for once again being called out for cultural appropriation.
“In the middle of Black History Month, they drop this on us. I’m so sick of being told that a Kardashian is ‘redefining beauty’ when black women have been setting beauty and style trends for decades,” one user said. Another person added: “Well, we all know that Kim has made quite a business trying to be black. Of the body, of men, etc.
“When I saw the shoot I literally said ‘phew, she wants to be a black woman so bad,'” some added. “Does….Does Kim KNOW she’s not really black?” one fan wrote.
Kardashian has yet to address her latest “black fishing” accusation or the Belgian hair salon using her image.
This isn’t the first time the mother-of-four has been accused of not being culturally appropriate. In 2019, she was pressured to change the name of her shapewear brand after many deemed her insensitive to Japanese culture. His business was called “Kimono” before it changed to “Skims”.
In another case, Kardashian sparked controversy when she wore cornrows to Kanye West’s fashion show last year.
“Obviously, I would never do anything to take over a culture,” Kardashian said. “But I’ve had backlash in the past about putting my hair in braids and I understand that.”
“Honestly, most of the time it comes from my daughter asking us to do matching hair,” she continued. “And I’ve had these conversations with her that are like, ‘Hey, maybe this hairstyle would look better on you and not on me.’ ”