NBC10 Boston / WBTS, NECN, Telemundo Boston / WNEU and NBC Sports Boston today announced that Laura Gremelsbacker has been appointed Vice President of Marketing and Branding. In this role, Gremelsbacker will be responsible for the global operations and performance of creative departments, marketing and branding of local businesses, including news productions on multiple media platforms. Her first day in her new role will be Monday, August 23.
“We are delighted to welcome Laura to the Boston family. His enthusiasm and innovative thinking brings a new vision to the landscape of our local businesses, ”said Chris Wayland, President and CEO, NBC10 Boston, NECN, Telemundo Boston and NBC Sports Boston. “Laura’s leadership skills and experience with WVIT and WRDM make her the perfect person to help us take new steps forward. We can’t wait to see her join the Boston family.
Gremelsbacker is a Connecticut native with nearly three decades of broadcast and marketing experience. She began her career in 1994 as a Promotions Producer at WFSB-TV 3 in CT before moving to the position of Senior Creative Services Producer at NBC Connecticut. In 2014, she was appointed director of public relations and communications at NBC Connecticut before being promoted to director of creative services in 2016. Two years later, Gremelsbacker led the marketing campaign to support the launch of Telemundo Connecticut and Noticias Nueva Inglaterra to serve local Spanish-speaking news audiences across New England, including Connecticut.
For the past seven years, Gremelsbacker has been a key member of the Connecticut resorts management team and initiated and managed their Log in and Te Conecta brands, First alert weather and Snow monster, among others. She has also been instrumental in the development of new programs such as Kids login, and unique partnerships, including Hartford Court Goats and Westfarms Shopping Center.
Gremelsbacker received his BA in Communication and Public Relations from Central Connecticut State University. She will move to Boston.