United Fresh Produce Association’s BrandStorm 2021 marketing event kicked off in a fully virtual format March 9-11, and Moxxy Marketing led two sessions, including a research-driven presentation with other fresh produce marketing experts. , Tom Barnes and Julie DeWolf.
Activate research to strengthen relationships with retailers and increase sales
During the March 9 session Activate Search to Strengthen Retailer Relationships and Increase Sales, Moxxy President and CEO Karen Nardozza stepped onto the United Fresh virtual stage with Tom Barnes, CEO of Category Partners, and buyer marketing expert Julie DeWolf, to expand on the importance. consumer research and retail sales data.
“Building on the presentation I shared with Adam Brohimer, President of Category Partners at United re-Fresh Experience in January, this session at BrandStorm highlighted the importance of developing research strategies to drive sales. and improve marketing efficiency, ”said Nardozza. “By investing in and becoming proficient in interpreting retail data and buyer insights from focus groups and surveys, businesses will be well positioned to improve their marketing, strengthen relationships with retailers and become leaders in the category. ”
The session explored the process of obtaining and analyzing retail analytics data, and designing buyer surveys, consumer focus groups and other research tools, as well as how to best interpret and present research results to improve retail success regarding new product introductions, line extensions, and sales of existing products.
Website redesign: how to plan for success and avoid pitfalls
The second session, Website Redesign: How to Plan for Success and Avoid Pitfalls, was part of the BrandStorm marketing firm special sessions and provided an introduction to brands on the aspects needed for a redesign or development project. website.
Speakers included Nardozza alongside Moxxy Marketing Director Beth Adan and web developer Hal Collins.
“A brand’s website is more than just a virtual head office,” said Adan. “This is a great opportunity to use this space to communicate with customers and customers, host landing pages to pre-screen prospects, collect customer information, manage e-commerce transactions, ensure transparency of supply chain, etc. The session drew a lot of people and participants actively engaged by asking questions and sharing information in the discussion area. We are delighted that we were able to share such valuable information at BrandStorm and appreciate United Fresh for hosting us. “
Whether a business is planning a website redesign now or in the future, it’s important to be aware of what it takes to build a successful website, as well as to take into account considerations such as compliance. ADA, voice search and SEO user behavior.
How to download valuable information
In case you missed the live events, PDF downloads of the presentation slides are now available.
To enable research to strengthen relationships with retailers and increase sales, download here: https://www.getmoxxy.com/
For the website redesign: How to Plan for Success and Avoid the Pitfalls, download here: https://www.getmoxxy.com/
Learn more about United Fresh Produce Association’s BrandStorm 2021 here: https://www.unitedfresh.org/