The Southeast Produce Council’s Southern Exposure in Millen, Georgia, scheduled for February 25-27, will take place April 6-8.
The UPCE Executive Committee made the decision to ensure that members of retailers and foodservice can attend the event.
“When we were offered the option to adjust show dates, we recognized the increased potential to host an in-person event with Southern Exposure 2021,” said Harold Paivarinta, Senior Director of Sales and Business Development in Kingsville, Ontario, Red Sun Farms, who serves as Chairman of the UPCE Board of Directors. “Most organizations’ travel restrictions extend through the first quarter of 2021. Moving the dates to April could allow more UPCE members to gather and maximize the value of in-person interactions, though. only in a socially remote and safe environment. The overwhelming feedback from our members strongly supported an in-person event on the current trend of virtual shows. It’s a face-to-face industry built on traditional connections. Screen time works well in our day-to-day tasks, but cannot provide the connections UPCE is known for. “
Registration is open for Southern Exposure: The Rise of Produce, and UPCE members are encouraged to register soon for https://seproducecouncil.com/.
A hybrid platform will also be available through the SEPC Virtual Garden for buyers who still cannot attend Q2 so that they can connect in real time with exhibitors on site.
“Rescheduling is the right move to better serve our retailers and restaurant members who are currently on travel bans,” said UPCE President and CEO David Sherrod. “We are thrilled to welcome Southern Exposure: The Rise of Produce, and we are committed to making this year better than ever. This Star Wars-themed experience in April is sure to be an intergalactic success. Strict security measures and social distancing solutions will ensure that the force is with us for a reunion that will be out of this world.
UPCE prioritizes the health and safety of attendees, exhibitors and Southern Exposure staff, actively working with the Walt Disney World Swan and Dolphin Resort to implement enhanced health and safety guidelines, which are detailed on the southern exposure of SEPC. Web page.
“We are delighted to be meeting in a location that has proven itself as a protected space during the pandemic,” said Sherrod. “These Disney hotels, where Southern Exposure will be held in April, have welcomed NBA teams and their families during the redesigned 2020 season. Disney has proven to be effective in operating safely, and we have worked closely with their teams to ensure a safe and successful 2021 southern exposure. ”