The Southwest Florida Chapter of the Florida Public Relations Association presented 15 awards for excellence in programming and public relations projects during the 2021 Local Image Awards celebration held on April 15 at the Calusa Nature Center and Planetarium. Four chapter members were also honored for their outstanding contributions to the public relations profession and to the organization.
The FPRA hosted the outdoor ceremony this year and encouraged participants to wear their best “glamping” attire. The Local Image Awards competition is held annually by the FPRA to recognize outstanding public relations programs in Florida and to encourage and promote public relations development.
The Local Image Awards have become a standard of excellence in the state of Florida. The winners showcase the best examples of innovation, planning and design. The most prestigious award, the Grand Image Award, is awarded to the best entry in each category. Image prizes are awarded to entries that exceed expectations and goals; distinctions are awarded to candidates who meet the judges’ expectations; and Judges’ Awards are given to entries who have budgeted smartly or done more with less funding.
In Division A – Public Relations Programs:
An Award of Distinction in the Public Relations Programs – Public Service category was awarded to Lee County Solid Waste for “Fight against contamination”.
A Distinction Award and Judges Award in Public Relations Programs – Promotion and Marketing Category were awarded to Push the envelope, Inc. and Tiffany Hernandez for “Give Angelina’s Gift.”
A Distinction Award and Judges Award in the Public Relations Programs – Integrated Marketing category was awarded to Priority Marketing for “Clips for Cancer”.
A Distinction Award in the Public Relations Programs – Reputation Management category was awarded to Push the envelope, Inc. for “The Dock IMO”.
A Distinction Award in the Public Relations Programs – Virtual Special Event category was awarded to PR + CONRIC Marketing for “Saving Estero Bay”.
A Distinction Award in the Public Relations Programs – Other category was awarded to Priority Marketing and Fort Myers Brewing Company for “Adyn Strong”.
In Division B – Public Relations Guarantee:
An Image Grand Prize and an Image Prize in the Collateral of Public Relations – Annual Report category for “Guadalupe Center Annual Impact Report” were awarded to Priority Marketing and Guadalupe Center.
A Distinction Award in the Collateral Public Relations – Press Release / Pitch category was awarded to Jennifer j edwards and Trish Robertson, ARP, CCRP for “Editorial campaign Vote by mail”.
An image prize in the Collateral for Public Relations – Other category was awarded to Priority Marketing and Guadalupe Center for “Circular Invitation from the Guadalupe Center.”
In Division C – Digital Public Relations Tools:
An Image Award in the Digital Public Relations Tools – Online Audience Engagement category for “#SWFLStrong” was presented to CONRIC pr + marketing.
A Grand Image Prize and an Image Prize in the Digital Public Relations Tools – Video – Public Service category for the “Kids’ Minds Matter Secret Garden Gala” video was awarded to Priority Marketing and Children’s minds matter.
Each year, the Southwest Florida Chapter of the FPRA also presents awards to recognize outstanding members of its chapter. This year’s winners are:
Susan Bennett, ARP, CCRP, President of Susan Bennett Marketing and Media, was honored with the Lifetime Achievement Award, which is reserved for public relations professionals who have dedicated their careers to the profession and its advancement.
Trish Robertson, ARP, CCRP, The Public Relations Officer, Collier County Election Supervisor, received the 2021 Public Relations Professional of the Year Award, which honors a member who exemplifies the high standards of the public relations profession in Southwest Florida.
Samantha Scott, ARP, The President of Pushing the Envelope, Inc. is the second recipient of the Friends of Janet Philanthropy Award. This award was created in memory of Janet Wilson, a true leader during her decade as a chapter member. She passed away unexpectedly in December 2019. Wilson has never met a stranger and has often joked about his global “Friends of Janet” network.
Nina Barbero, AVR, Marketing and Communications Manager, SWFL, Inc., received the Rising Star Award 2021 which is introduced to a promising leader in the chapter who shows enthusiasm and passion for the PR profession.
Mike Jackson, MBA, APR, Spokesperson and public relations professional, and Josh Milton, Vice President of Media Relations at CONRIC pr + marketing, both received the 2021 Unsung Hero Award, which recognizes the contributions of Chapter members for their hard work and dedication to the Section and the profession behind the scenes.
Kaylee Zuidema, Member of the student section of the FPRA FGCU, received the Pam Nulman Soaring Eagle PR award which rewards student leaders in public relations.
Three FPRA Annual Conference Fellows were selected by a committee. The 2021 recipients are:
Jennifer Benton, ARP, CCRP, Marketing communications specialist, TeleSpecialists.
Ashley Loubier, Assistant Multimedia Producer and Project Manager, M&M Multimedia.
Kelly Apfel, Marketing and Development Manager, Midwest Food Bank Florida.
The Florida Public Relations Association is dedicated to the development of public relations practitioners who, through ethical and standardized practices, improve the profession of public relations in Florida. For more information visit www.fpra.org. ¦