In the report, the mullet was named last year’s most popular hairstyle, with more than 15.5 million searches, a 142% increase from the previous year.
The top five styles were: waves, wings, curtains, and extensions. To keep up with all the hair care trends, mullet or not, read our hair salon market coverage.
The top five styles with the biggest search increases were: curtain, new pixie, layered locks, modern mullet, and middle parting.
Cosmetify also rated the top five hair care brands:
The fastest growing brand last year, with 298% more searches, was Curlsmith. The most followed on social media is Sugar Bear Hair and; the most tagged was Olaplex and the brand with the best engagement rate is As I am, according to Cosmetify.